Our Team

Get to Know the ShelfX Team

Nobody likes waiting in lines. And neither do the founders of ShelfX. So ShelfX was created based on three very simple principles:

  • Improve the shopping experience by doing away with traditional checkout counters.
  • Help businesses optimize efficiency and sales with technology and digital information.
  • Facilitate storage and inventory management of high-value or critical items.

We developed all the components of the ShelfX technology in-house and once combined, form a ground-breaking at-shelf buying and inventory management solutions for all types of businesses and applications.

RAN MARGALIT – CEO
RAN MARGALIT – CEO

With 20 years’ experience in high-level development and management positions at world-leading corporations... read more →

JOE SHIELDS – CFO
JOE SHIELDS – CFO

Joe is a versatile senior-level executive with finance and operations management experience in the telecom... read more →

IRIS MARGALIT – COO
IRIS MARGALIT – COO

Iris holds an MBA in health service management and worked for web development... read more →

ANDY FRANKLIN – VP SOFTWARE
ANDY FRANKLIN – VP SOFTWARE

With 30 years’ experience in product development positions, Andy has worked... read more →

EREZ HEIAMN – VP MARKETING
EREZ HEIAMN – VP MARKETING

Erez has over 20 years’ experience in creative, marketing, branding... read more →

OMER NESHER – VP BUSINESS DEV
OMER NESHER – VP BUSINESS DEV

Omer has over 10 years’ experience in the IT sector and has been CEO... read more →

EREL BENYAMINI – MECHANICAL ENGINEER
EREL BENYAMINI – MECHANICAL ENGINEER

Erel has over 15 years’ experience in mechanical engineering covering... read more →

ALEXANDRA ORTASSE – DIGITAL MEDIA MARKETING SPECIALIST
ALEXANDRA ORTASSE – DIGITAL MEDIA MARKETING SPECIALIST

Alexandra recently graduated from The University... read more →

NADAV ROSEN – SYSTEMS ENGINEER
NADAV ROSEN – SYSTEMS ENGINEER

Graduated with a bachelor's degree in electrical engineering from the University of MD... read more →

LINDZY RUTTENBERG –  CUSTOMER SERVICE SPECIALIST
LINDZY RUTTENBERG – CUSTOMER SERVICE SPECIALIST

Lindzy is a recent graduate from the University of Colorado at Boulder... read more →